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The Branding Fix
Introduction To The Branding Fix
Welcome To The Branding Fix (1:22)
What Is A Brand? (1:22)
The Cost Of Bad Design (2:37)
A Note For Business Owners With No Design Experience (1:52)
A Note On Trends & Taste (1:43)
5 Rules Of Profitable Brand Design
Good Design Makes A Clear First Impression (3:16)
Good Design Takes Perceptions and Norms Into Account (3:34)
Good Design Builds The Know / Like / Trust Factor
Good Design Disqualifies Customers (1:32)
Good Design Understands The Rules... And Knows When To Break Them (2:56)
Understanding Your Brand
Identifying Your Brand Strategy (0:36)
Step 1: Defining Your Intention (0:34)
Step 2: Defining Your Speciality (0:32)
Step 3: Defining Your Qualified Customers (7:22)
Step 4: Looking At Your Competitors (1:23)
Auditing Your Current Branding
Branding Audit 101 (0:58)
Colour Psychology (3:10)
Auditing Your Fonts (4:26)
Auditing Your Logo (2:03)
Auditing Your Brand Imagery (5:27)
Case Studies
A Tale Of Two Prince Edward County Motels (13:35)
Outsourcing With Confidence
Finding The Right Designer (4:06)
Writing A Design Brief (0:51)
The Branded Elements Your Business Needs
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Good Design Understands The Rules... And Knows When To Break Them
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